We transformed the brand and packaging of leading Scottish confectioner Mrs Tilly's around a friendly reminder that life is sweet. Moments of joy and indulgence in every mouthful from Scotland’s first family of flavour. Looking to consolidate and build on their success as the UK's number one fudge brand, we gave them strong foundations for growth with a new competitive brand position. The visual identity and messaging platform was given a full makeover from top to bottom, ensuring that every last detail says Scottish for sweet. We repackaged the core products in convenience, everyday, and gifting ranges, covering all current flavours and inclusions.