We’ve repositioned, rebranded and repackaged Walker’s Shortbread. The iconic Scottish family company founded in 1898 by Joseph Walker is one of Scotland’s greatest exports, now sold in over 100 countries. Following consultation with staff and family members, and consideration of category and global consumer trends, we redefined the strategic brand narrative, including a new brand positioning - Scotland at its finest - and product story. We are activating the brand in local markets and global travel retail worldwide via campaigns showcasing a dynamic suite of digital and experiential assets.