Projects

Highland Fine Cheeses


Takes the biscuit

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Campaign

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Packaging

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We rebranded and repackaged Highland Fine Cheeses as part of a push to premiumise and elevate provenance to differentiate the product from the generic competition on the shelves of major UK listings such as Tesco. Sales increased 13% year-on-year rebrand and repack, also leading to more supermarket and specialist retailer listings.
We rebranded and repackaged Highland Fine Cheeses as part of a push to premiumise and elevate provenance to differentiate the product from the generic competition on the shelves of major UK listings such as Tesco. Sales increased 13% year-on-year rebrand and repack, also leading to more supermarket and specialist retailer listings.