Baxters Vegetarian Soup

Baxters Vegetarian Range

We’re working with Baxters on various packaging design projects – the first to hit supermarket shelves is our redesign of their Vegetarian range – seven SKUs in total – where we’ve sought to increase premium quality cues through art direction and photography, refreshing the typography for greater standout, sharpening up the relevance of on-pack messaging and bringing back the Baxters ‘oval’ – a common heritage thread rediscovered while exploring Baxters archive packaging: white, oval-shaped labels.