Projects

BBC Concert Orchestra


Tuned-in brand

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Transformation

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Brand

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Positioning

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Our rebrand of the BBC Concert Orchestra sought to help it continue to make inspiring musical experiences accessible to 'everyone, everywhere'. What started with a creative workshop including key team members and musicians ended with an evolved identity and a toolkit of engaging assets designed to flex and connect in step with the orchestra's eclectic programme and diverse target audiences.
Our rebrand of the BBC Concert Orchestra sought to help it continue to make inspiring musical experiences accessible to 'everyone, everywhere'. What started with a creative workshop including key team members and musicians ended with an evolved identity and a toolkit of engaging assets designed to flex and connect in step with the orchestra's eclectic programme and diverse target audiences.