The countdown from 6 to Cardiff
We've created promotional campaigns for the BBC 6 Music Festival across several editions and locations over the years. As the 2022 edition took place in Wales, we created a logo with flex between English, Welsh and dual language lockups. All final campaign materials followed this lead with line-ups, dates and locations displayed in both languages. We created promotional assets to be used across social channels for the festival launch, alongside a wide variety of OOH campaign assets. We also created a toolkit designed to enable the BBC's in house team to roll out further assets as required in the lead up to the event and throughout.