Described by one workshop participant as "just a bunch of people in a room", the BBC Singers are the BBC's exclusive professional choir. Safe to say they are definitely not just a bunch of people in a room. They bring joy to audiences of all ages through a vibrant programme of performances and outreach, live and recorded, creating unique, moving experiences fuelled by the power of song. They are choral chameleons whose limitless range, repertoire and talent ignite imaginations worldwide. Underpinned by the new core idea of 'inspiring voices', we created a new visual identity and brand activation toolkit for the vocal virtuosos.