The Lakes Distillery

Take the lead, follow your instinct

Based on a range of research activities, we transformed the Lakes Distillery from unsophisticated, Union Jack-adorned provincial English distillery outpost, with party-popper packaging, into an inspirational, luxury-forward single malt whisky distillery trailblazing the elevated credibility and reputation of English whisky worldwide, all visualised in a radical step-change in packaging.