Bon brand.

A joyfully juicy brand refresh for a soft drinks company bubbling up with family heritage.

Bon Accord Soft Drinks is a family business established in 1903. We gave them a completely new brand positioning and strategic brand narrative to better communicate their range of healthier, naturally sweetened, more flavoursome soft drinks and mixers, and support the delivery of ambitious commercial objectives.

Taking inspiration from Bon Accord’s existing logo we created a new visual language introducing patterns, illustrations and a bespoke typographic treatment.

To complement our positioning and identity work we created a new, joyfully juicy tone of voice to play up the benefits of their product range.

The bespoke illustrative style makes use of the same core building blocks as the lettering, creating a versatile yet consistent visual identity that’s easy to flex across a wide target audience.

To support the launch of the refreshed brand we created a suite of social content, from brand-focused messaging to occasion-specific content. This was followed by a complete overhaul of the website, moving it over to the Shopify ecommerce platform, with a stronger focus on D2C sales.

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