BBC Antiques Roadshow

We refreshed the primetime TV programme’s visual identity.

The BBC’s Antiques Roadshow takes to the road every year to uncover the nation’s hidden gems. The programme is a national treasure in its own right, with a loyal weekly audience of millions spanning generations and approximately 3,000 people attending each valuation day.

The challenge

We were asked to refresh the promotional and event materials to create a more prominent brand at the valuation days, increase visitor numbers and expand the diversity of attendees. 

The solution

The stories behind the objects and their valuations are often the most fascinating and keenly-anticipated segments of the TV show. This concept of 'reveal' formed the basis of a new graphic structure and tone of voice. We also developed a photographic treatment and colour palette sympathetic to the nature of the objects on show yet sufficiently vibrant to appeal to a wider audience.

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