We created the campaign identity and collateral for V&A Dundee's exhibition called Videogames: Design/Play/Disrupt. Influenced by games such as Monument Valley’s isometric viewport, we drew a series of 3D-inspired letters as support graphics that could be used as a pattern to represent basic code, or arranged to form a more graphic representation of the word ‘videogames’, symbolising how lines of code combine to create fully formed design pieces. This series of letters were rendered and used in multiple ways, providing a flexible and playful asset for all activation, at and out of home.