A Social transformation
The Social Hub combines design-led accommodation, co-working, hospitality and leisure facilities for students, tourists and professionals across 13 European cities. Formerly known as The Student Hotel, a D8-designed brand book is a flagship asset in the new identity's rollout. The brand's sense of fun and collaboration comes across through innovative and tactile production techniques, sustainable materials and playful design. The book was launched in Barcelona and now takes pride of place across all TSH locations.