We helped launch a digital and physical serve strategy for The Macallan Estate, with the aim of bringing their brand to life and inspiring drinks makers all over the world to get creative. Working closely with photographer Susan Castillo we provided art direction to capture a collection of seasonal signature serves, each one created by a team of passionate and experienced chefs and bartenders who took inspiration and influence from The Estate and its unique surroundings. The final assets are now being used on The Macallan Academy website and across social platforms, and a bespoke printed bar menu was created for use at The Estate and in select partnership bars globally. Serve filming by D8, with additional Estate film content taken from The Macallan library.