We designed the Octomore 12 Series for Bruichladdich Distillery. Super heavily peated and released at cask strength, the iconic single malt is known as the Impossible Equation, challenging perceptions and defying received whisky wisdom since first distilled in 2002. Our approach was an exercise in reduction, stripping back the amount of information on pack and bottle to give the range a sleek, minimal and more premium feel to reflect Bruichladdich's modern, progressive ethos.