The new bespoke bottle we created for Scared Spirits is inspired by a handmade glass coil, which itself is a unique design created by Sacred’s founder and distiller, Ian Hart.

A true original, Ian uses vacuum distillation which, instead of using a traditional copper still, uses glass elements. Each of these have been carefully produced to his exact specification, to preserve the richness of flavour and aromas of his hand-picked botanicals.

We created a new brand strategy and position, all around the core idea (also embossed in the bottle) that 'Innovation is everyday, invention is Sacred'.