We created the new visual identity and packaging for Highland Park. A huge amount of work went into the creation of every detail of this exceptional 226 year-old brand. Transforming the Orkney brand from a Viking-inspired traditional whisky into a contemporary sense of place-inspired lifestyle brand in step with the changing whisky consumer was key. The 12, 15 and 18 year-old whiskies take inspiration from the natural beauty and creativity of Highland Park’s Orkney home. The global travel retail exclusive 14, 16 and 18 year-old releases are inspired by the land, sea and sky of Orkney to reflect their new brand positioning; different by nature.
We created the new visual identity and packaging for Highland Park. A huge amount of work went into the creation of every detail of this exceptional 226 year-old brand. Transforming the Orkney brand from a Viking-inspired traditional whisky into a contemporary sense of place-inspired lifestyle brand in step with the changing whisky consumer was key. The 12, 15 and 18 year-old whiskies take inspiration from the natural beauty and creativity of Highland Park’s Orkney home. The global travel retail exclusive 14, 16 and 18 year-old releases are inspired by the land, sea and sky of Orkney to reflect their new brand positioning; different by nature.