Chivas Regal
The heart of Chivas Regal
We’ve worked with the team at Chivas Brothers to reimagine and breathe new life into the already iconic Chivas Regal Luckenbooth. Such an important brand asset and a key element of a wider ongoing project.
A traditional Scottish symbol, dating back to Mary Queen of Scots, a luckenbooth is given as a token for good luck and to protect loved ones.
There are three core elements in the Chivas Regal Luckenbooth which reflect the brand: the Crown for regality, preciousness and success; the Heart, symbolising passion, generosity and spirit; and, the Spears for protection and loyalty.
