Bon Accord Soft Drinks is a family business established in 1903. We refreshed their brand positioning with a 'Joyfully juicy' strategic brand narrative that better communicates their range of healthier, naturally sweetened, more flavoursome soft drinks and mixers, and supports the delivery of ambitious commercial objectives. Taking inspiration from Bon Accord’s existing logo we created a new visual language introducing patterns, illustrations and a bespoke typographic treatment with which to showcase a new tone of voice.