Projects

BBC The Cry


So good we'll make you The Cry

|

Motion

|

Campaign

|

Digital

Read more

We created the opening title sequence for the four-part primetime BBC One drama starring Jenna Coleman. The dramatic high speed capture of Jenna Coleman was combined with flowing ink, fire embers, shattered glass and liquid typography. Each element builds over time, hinting towards a subtle plot point in the story. Filming took place equally between Melbourne and Glasgow. The warmth of the Australian location is a direct contrast to the cool Glasgow city scenes. A cool to warm colour palette was chosen to reflect this. The title card typography was built by hand applying water to paper and allowing ink to flow along the path. Ink is dotted at various times to create a sudden change of direction in the flow. Turbulance was then added using air currents. Finally the type is destroyed by dripping water onto the surface.
We created the opening title sequence for the four-part primetime BBC One drama starring Jenna Coleman. The dramatic high speed capture of Jenna Coleman was combined with flowing ink, fire embers, shattered glass and liquid typography. Each element builds over time, hinting towards a subtle plot point in the story. Filming took place equally between Melbourne and Glasgow. The warmth of the Australian location is a direct contrast to the cool Glasgow city scenes. A cool to warm colour palette was chosen to reflect this. The title card typography was built by hand applying water to paper and allowing ink to flow along the path. Ink is dotted at various times to create a sudden change of direction in the flow. Turbulance was then added using air currents. Finally the type is destroyed by dripping water onto the surface.