BBC Storyville
New identity, same Storyville
We created a new visual identity for the leading documentary producer. Since 1997, Storyville has been a trusted partner for world-class filmmakers in bringing the globe’s best stories to festival, cinema and television audiences. Broadcasting fearless, challenging and engrossing films, the strand has an enviable pedigree and reputation for producing award-winning, critically acclaimed titles. We rebranded Storyville to support its move to screen films on BBC Three as well as BBC Four. Our creative had to recognise this new, younger audience, feeling accessible, contemporary and edgy while staying true to its roots of high-quality and thought provoking films.