Coffee with character.
When we started working with Matthew Algie, the UK’s leading independent coffee roaster, in 2010, we saw an opportunity to energise an established, high quality brand with an injection of humour, purpose and pace.
The Tiki brand needed a bit of a refresh so we created a new visual identity, developing and bringing together a new brand framework and guidelines including illustrations, tone of voice, typefaces, and colours that have been applied across cups, menus etc. and cafes UK-wide.
Our illustrated characters bring the brand to life, as well as highlighting the benefits of Tiki coffee and the positive impact that initiatives like Fairtrade and Rainforest Alliance have on coffee growers and the environment, not to mention consumers, without being over-earnest.More