Grant’s Foods was founded in 1885 by two brothers who set up a family butcher shop in Glasgow. As the business expanded and developed, Grant’s Foods relocated to Ayrshire in the heart of Burns Country. Haggis, traditionally eaten in celebration of Robert Burns, is a flagship product and, it’s fair to say, Grant’s Foods as a brand likes to play up the Scottish cues. When it came to planning a new International range, they came to us for a fresh approach.
Taking cues from the ‘street food’ zeitgeist we art directed a new style of photography and incorporated additional elements such as bespoke, ‘FREE FROM’ and ‘100% NATURAL’ roundels and photography of real ingredients to reinforce the quality of recipe and great tasting food inside.More