Releasing the rum funk.
We helped Ian Macleod Distillers revive Glasgow's banana rum legend, Langs.
A true icon, Langs is Glasgow’s original quality Jamaican rum with exotic expressions made by people who know flavour. We created the brand, story and packaging for a new premium flavoured rum with strong heritage and quality credentials, providing Ian Macleod distillers’ with a toolkit for communicating their unique story correctly and consistently at all times, allowing them to get the product to market and build lasting consumer relationships worldwide.
The Langs story originated in Glasgow’s industrial past on the banks of the Clyde. We married the traditional signage of Glasgow’s docks with the typographic style of Langs heritage advertising.
Our story revives the Langs heritage to occupy a contemporary position in the market.
We defined the essence of the brand and created a suite of assets to reflect it including a suite of illustrations.
Our tone of voice and messaging platform helps them express their sunny character in all of their communications.
We also created a range of supporting marques to tell the Langs story on the bottle and in their wider marketing activity.
We created a complete set of product renders, allowing them to get the product to market before samples were available for photography, and wrapped it all up in a set of clear, concise brand identity guidelines.
Then we helped them paint the town yellow...