Working wonders with Edinburgh Gin.
We created a vibrant brand world in keeping with the distillery's process and sense of place.
We were asked by Edinburgh Gin to refresh their overarching brand identity in line with their new brand positioning “Filled with Wonder”.
We began by creating a full series of illustrated master visuals showcasing natural flavours that distinguish the Edinburgh Gin range. Each individual element was illustrated by hand in-house at D8. In total we created 11 master visuals.
We redefined their photographic approach to bring a sense of wonder to their trade and serve imagery.
We included the illustrative and photographic assets in a comprehensive set of brand identity guidelines, part of a visual identity refresh that we undertook to ensure the Filled with Wonder concept is communicated with impact and consistency across all products, media and experiences.
The flexibilty of the illustrated master visuals enables Edinburgh Gin to bring vibrancy to its full range of flavours across all media and communications, with the brand positioning to the fore.
The identity is a combination of elements which create a harmonious contrast. We also introduced a graphic pattern - inspired by the labyrinthian streetscape of Edinburgh’s old town, created as a counterpoint to the organic illustrative assets. The pattern is often used as a high quality print finish such as the embossing on the range of storybook gift packs we created.
Jane Cannon, Brand Marketing Manager
"Not only are D8 a joy to work with, their talent and creativity is second to none. They bring a new perspective to every brief – from the biggest idea to the smallest detail, their approach is always compelling and, crucially, effective. This project was incredibly complicated with over 24 variants in our range across four category segments. D8 went above and beyond at every stage to ensure that the guidelines would offer our partner agencies both a flexible and creative springboard. Allowing us to build a consistent brand world across all our brand touchpoints."