Creating a net-zero future with Cero.

Naming, brand strategy and identity creation for Green Investment Group.

Green Investment Group was creating a renewable energy development company and asked D8 to name, position and design the identity of the new brand. We ran a series of online workshops and remote interviews, the output of which was a brand positioning framework. This informed the naming and identity creation.

We created a bespoke symbol that represents the fundamental elements of their brand story and mission; dynamism, positivity and the fundamental vision of a net zero world. As well as forming part of their logo, it is a dynamic visual asset that can be used as a standalone graphic element in its own right.

The symbol can be combined with photography as a graphic signpost of Cero’s involvement in a sector or project. Or alternatively to communicate something conceptual such as their ambition for a net zero world.

The symbol was then combined with a bespoke wordmarque. The diagonal cuts in the E and R characters are set at 23 degrees. This reflects axial tilt, where Earth's axis of rotation is tilted at between 21.4 and 24.5 degrees relative to the plane of Earth's orbit around the sun.

We created a number of patterns for use as backgrounds. These overlapping concentric gradients reflect generation, expansion, collaboration and connectivity, Cero’s core themes.

We applied the brand across a range of touchpoints, including the creation of a website and a suite of Microsoft Office templates.

www.cerogeneration.com

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