Revealing hidden treasures.
We created a campaign for The British Library to increase the number of visitors to its world-class Treasures Gallery, currently featured in its second season as the subject of the Sky Arts television documentary Treasures of The British Library.
The largest library in the world, home to over 170 million items with an extra three million added every year, The British Library’s Treasures Collection exhibits some of the world’s most historically significant artefacts including the Magna Carta, Shakespeare’s first folio, Beatles Manuscripts and Leonardo da Vinci’s notebook. Our campaign sought to capture the significance and diversity of the collection’s offering, building public awareness and upping visitor numbers.
The Treasures Gallery has an extensive archive of hundreds of thousands of images, which we researched and streamlined into three categories of ‘general’, ‘science’ and ‘art’, using these to create three master collages.
We created a diverse bank of engaging content for the campaign to be activated across all social channels using a mixture of static graphics and animation.
The campaign had to live offline too, driving tourists in London to the British Library with outdoor activity across the public transport network, and delivering a consistent visitor experience on arrival.
“Fantastic, beautiful, incredible.” Aimee James, Senior Marketing Manager