Everything under one roof.
Founded in 1807 and situated on the University of Glasgow campus, The Hunterian is Scotland’s oldest public museum and home to one of the largest collections outside the National Museums. It’s one of the leading university museums in the world and its contents have been Recognised as a Collection of National Significance.
We created The Hunterian’s visual identity to allow it to expand its audience base and become a visitor destination in its own right. It sought to emphasise its original encyclopaedic ethos of arts and science under one roof.
We activated the brand across all of The Hunterian’s internal and external display signage and way finding, improving brand awareness and recognition and the overall customer experience in general.More