Scotland's mane attraction.
Home of The Kelpies, The Helix is a unique outdoor visitor destination in central Scotland.
Initially planning and facilitating brand workshops with internal and external audiences, we built a brand framework and created The Helix’s visual and verbal identity. Activation was diverse, from print to wayfinding and experiential.
The brief was to emphasise the space and physical areas for activity and the multi-dimensional offering – something for everyone. These spaces are referenced in The Helix logo, which includes three abstract shapes grounded by an isometric grid that forms the backbone of all of the brand’s visual assets.More