Wild ingredients, refined
design.
The Botanist is the first and only Islay Dry Gin. Wild, foraged and distilled, parent company Bruichladdich call it “a progressive exploration of the botanical heritage of our isle of Islay.”
To support and promote The Botanist brand, we created retail guidelines, covering both domestic and global travel retail environments, and designed the toolkit for how The Botanist should be activated from a single podium unit right up to a full shop concept. All activity has to communicate premium brand values and the concept of foraged mixology, reflecting the 22 Islay botanicals used in the gin's distillation process.
Our brand immersion extended to a foraging trip into deep Islay with wild food guru and The Botanist’s forager-in-chief Mark Williams, who, together with bag specialist Millican, we helped to create a bespoke forager’s satchel.
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