Newspaper Club has printed more than 10 million publications for everyone from students to photographers to banks to restaurants. Yo! Sushi’s recently printed rebranded menu was their 11 millionth job!
They needed a brand and website to meet the needs of a growing, increasingly diverse client base.
The hero of the new identity is the aptly named paperboy, Russell. A modern take on classic 50s mascots like Mister Minit and Mr Peanut, his job is to bring a sense of fun and exploration to the brand. The new logo plays on the classic newspaper masthead, supported by wood-type inspired typography that flexes between different weights for maximum impact. The colour palette is a celebration of newsprint, with ever-so-slightly muted yet bright CMYK process colours.
We redesigned the website around ARTHR, their online production tool. We needed to make it easier for people to reach ARTHR - guiding users through a multiple choice-based production process in the minimum of clicks with improved information architecture and navigation, streamlined decision-making and clear calls to action.More