Breaking
new ground.
US clothing king Fruit of the Loom asked us to deliver the pan-Europe launch of Spalding’s first collection of high performance sportswear.
Our initial challenge was to deliver launch collateral that stacked up against and enhanced Spalding’s global reputation and profile as a trusted partner and official supplier of professional sports equipment and apparel.
The objective was to position Spalding as a leader in a new sector for the company. We delivered strategic insight, planning and positioning, and activation across three ranges, including photography, trade exhibitions, sales and marketing literature, product catalogues, press ads, a Magento website and campaign films.
More
