BBC Radio 1Xtra Summer.
1Xtra on tour!
This year BBC Radio 1Xtra went on a summer tour that covered multiple UK festivals and an all day live event at Ibiza Rocks before culminating with them taking part in Notting Hill Carnival’s renowned parade.
We took 1Xtra’s dark urban branding and transformed it into something brighter and celebratory with a sun-soaked type treatment against vivid backgrounds created by extending 1Xtra’s brand colours into vivid summer skies.
For the final stop at Notting Hill Carnival we created a bespoke carnival-inspired version of the 1Xtra Summer branding that was used across social channels and as part of a truck wrap in the parade.