Voigt Travel organises bespoke itineraries for Dutch holidaymakers seeking extraordinary experiences. This campaign raised awareness of their then-new Winter 2022 holiday destination, North Iceland, across the Netherlands. We created a compelling and flexible messaging platform to speak to different groups within their target audiences. Leading with the campaign headline “Noord-IJsland: Buitenaards mooi” (translated in English as “North Iceland: Out of this world beautiful”), we tapped into the audience's collective imagination, using amazing photography and evocative illustrations to appeal to their sense of adventure and reinforce Voigt Travel’s brand mantra ‘From travel to experience’.