It’s Not You, It’s Them…But it Might Be You. With LalalaLetMeExplain is a new podcast produced by Sony Music Entertainment. ‘Lala’ is an anonymous sex & relationships expert, qualified social worker, relationship advice columnist and Sunday Times best-selling author. With over 230k social followers and counting, Lala worked with Sony to create a new three-time-weekly relationship advice podcast. We worked alongside Lala and Sony to create the visual identity and promotional campaign for the podcast. We took Lala’s existing brand and expanded it into a wider illustration style. In keeping with Lala’s anonymous identity, we brought her iconic lip illustration to life as a conduit for her voice in the animated trailer, ensuring it had her distinct sense of style and attitude.