We worked with ScotRail on their summer 2023 leisure campaign, targeting families with children with a school holidays-friendly 'Kids for a Quid' offer. Running on TV, radio, out of home and online, the results were positive, with 81% of people who saw the campaign completing an action (i.e. buying tickets and using the train). Trust scored high when the public was surveyed about the campaign, as did the creative, which helped people view train travel with kids as fun. It even scored well with people who don’t have kids.