Tasked with creating the TVC and campaign to promote the hotly anticipated new season of Hayu’s Real Housewives of Beverly Hills, we faced a unique challenge: without access to the iconic cast, we had to find a fresh and creative way to showcase Hayu as the ultimate destination for Housewives fans. Nestled under the shimmering lights of the "Hayu-wood" hills, the Hayu House and its intricately crafted miniature versions of the Housewives became the stars of the campaign, serving up all the luxury, humour and drama that fans worldwide adore.

Media Roll-out

Our campaign for Hayu’s Real Housewives of Beverly Hills spanned nine international territories, with a diverse range of outputs tailored to each market. This included 49 digital TV assets, 74 social media creatives and 150 out-of-home executions. To resonate across international markets and accommodate OOH restrictions, we captured the essence of the TVC without explicitly showing the stop-motion dolls. Instead, we featured cast imagery to ensure instant fan recognition while maintaining the luxury and drama synonymous with the Housewives. To reinforce Hayu’s position as the ultimate destination for fans, we incorporated their signature “H” into every touchpoint, designing a custom keychain. This served as a consistent branding asset, housing campaign lines and the RHOBH logo.

Find out more here: https://www.creativeboom.com/inspiration/the-dolls-of-hollywood-d8s-campaign-for-real-housewives-of-beverley-hills/

Production Company: Eyebolls
Animation Director: Victoria Watson
Producer: Rhona Drummond Production Assistant: Agata Kaczan
Runner: Becky Miková
DOP: Sean Monroe
Gaffer: Neil Macmillan
Lead Animator: Calum Main
Animators: Victoria Watson & Katy Beveridge
Production Designer: Katy Beveridge
Prop Build: Isabel Forbes & Joe Begley
Set Build: Sebastian Singh & Edinburgh Open Workshop
Assistants: Becky Miková, Ellen Grace, Mandy Beveridge, Agata Kaczan
Puppet artist: Aine Woods
Costume: Holly Campbell
Hand Model / Nail artist: Tammy Koslowski
Studio: Studio 128 / Paul Bock
VFX / Online: Florian Viale
Rotoscoping & Clean up: Cory Christman
Colourist: Colin Brown / BSquared
Additional clean up: Jon Brown
BSquared Producer: Sean Ewins
Sound Design & Mix: John Vick / Finiflex