In our latest project with Penguin, promoting Richard Osman’s new book release, We Solve Murders, we created a compelling visual identity at the heart of a launch campaign. The illustrated character motifs, inspired by the book’s colourful characters and international locations, feature in OOH advertising and animations, including a trailer for streaming platforms. To mark Richard’s headline appearance at The Harrogate International Crime Writer Festival, we created a ‘We Solve Murders’ experiential departures lounge for fans to immerse themselves. Drawing inspiration from the novel’s jet-setting characters, it was a stand-out event for fans amid the festival buzz.