In Dear Dolly: On Love, Life and Friendship, journalist and bestselling author Dolly Alderton, Dolly shares her wisdom, insight and empathy in collected highlights from her agony aunt column in The Sunday Times Style. For the launch promo campaign Penguin asked us to create an interactive billboard showcasing Dolly’s warm, wise and funny writing. The billboard highlighted the themes of the book and included a ‘tearaway’ element featuring some of Dolly‘s advice on dating, friendship and relationships. This simple but effective feature allowed passers by to engage with the site and take away some of Dolly‘s words of wisdom.