RadiOlympia on NPO Radio 1 took over the Netherlands airwaves during the Olympic Games this summer, featuring regular updates and live coverage from Paris. We designed a new identity for the show, with a TV launch campaign featuring three spots connecting everyday life with Olympic events - always with a playful twist. The campaign also took RadiOlympia on the road for the first time, touring the Netherlands in a freshly branded van. Record listening figures too!