NPO FunX

Your city your sound

Welcome to the new brand world of FunX (for UK folks that's NPO's equivalent to BBC Radio 1Xtra). FunX has transformed itself into a powerful 360-degree youth brand, with clear positioning within music genres, lifestyle and social themes that resonate with its target audience: urban youth. Our task was to bring a new energy to the brand as it tries to amplify its reach beyond the Netherlands' four main cities.