Our campaigns with Greenpeace have made a positive impact worldwide. This Greenpeace UK campaign sought to communicate how small-scale fishermen are vital to Britain’s coastal communities and healthy coastal ecosystems, and how large-scale foreign ‘monster boats’ threaten them. Visual communicator Noma Bar, whose use of negative space and striking imagery can tackle multiple messages in one graphic, was the ideal collaborator. Launched to coincide with the run-up to a UK General Election, we helped make this an issue in all five major party election manifestos, with 75,000 signatures sent to DEFRA, 3,000 letters sent to the government Environment Minister, and 120 MPs becoming UK Coastal Champions.