We created a vibrant brand world in keeping with the distillery's process, sense of place and core 'Filled with Wonder' positioning. We began by creating a full series of illustrated master visuals showcasing natural flavours that distinguish the Edinburgh Gin range. Each individual element was illustrated by hand in-house at D8. In total we created 11 master visuals. We also redefined their photographic approach to bring a sense of wonder to their trade and serve imagery. We included the illustrative and photographic assets in a comprehensive set of brand identity guidelines, part of a visual identity refresh that we undertook to ensure the Filled with Wonder concept is communicated with impact and consistency across all products, media and experiences.