Working with Hayu and NBC Universal, we made this campaign for the Below Deck franchise, with a TV commercial at its heart and wider activation spinning into social channels and Out of Home across Canada, Australia, Netherlands and the UK.

We celebrated the weird and wonderful rituals of Below Deck through our concept of the “Yachtie Academy”, all born from the insight that fans love watching the series because they feel they could be a Yachtie themselves! Familiar faces include comedian Romesh Ranganathan and influencers Max Balegde and GK Barry. In a first for Hayu, the campaign also includes a cast member with chief stew Daisy Kelliher playing the recruit instructor. The campaign launched at Mighty Hoopla Festival in June 2024.

Production Company – Forest Of Black
Exec Producer – Beth Allan
Producer – Roisin Kelly
Director – Oscar Sansom
DOP - David Liddell
Grade- Matthieu Toullet @ Company3