Working with BAFTA, we created and delivered the nationwide advertising campaign for the EE British Academy Film Awards 2022: the biggest night in the UK Film calendar. The brief was to help drive awareness and viewership of the televised awards ceremony, along with encouraging a wider, younger audience to engage with BAFTA’s social content in the lead-up to and on the night of the awards. Our push to increase accessibility and reach focused on the home environment and being ‘Red Carpet Ready’ wherever you experience the excitement of the awards. Working alongside photographer Guy Farrow, we brought the campaign to life with a visual concept that is vibrant, inclusive, bold and cinematic to draws the audience in from first look.